Dragons over Brazil.

Re-purposing themed zones to make them relevant and improve revenue

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How To Train Your Dragon

Working with the world-famous DreamWorks Animation brand, Kevin and team conceived of rides, attractions, retail and restaurants to bring the world of "How To Train Your Dragon" to life.

FACTS & FIGURES

Type

Theme Park Renovation

Attraction / Ride

Consultation, Review, and Strategy

Location

Brazil

Client

Confidential

Services

Master Planning

Concept Design

Programming and Capacity

Research, Strategy, and Positioning

Under/With*

Work performed under IRMS

Value

Confidential

Size

1 Themed Zone

Year

2015

Key Team**

David Parkin, Darius Cheong, Su-Fei Sakamoto

Copyright

DreamWorks Animation

* Some work shown may be from a team member's prior experience at companies/firms indicated.
** We would love to list everyone. Physics, time and space prevent it. Contact us and we will add you if we can.