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Dragons over Brazil.

Re-purposing themed zones to make them relevant and improve revenue

Retail Concept
Food Concept

How To Train Your Dragon

Working with the world-famous DreamWorks Animation brand, Kevin and team conceived of rides, attractions, retail and restaurants to bring the world of "How To Train Your Dragon" to life.

FACTS & FIGURES
Type
Theme Park Renovation
Attraction / Ride
Consultation, Review, and Strategy
Location
Brazil
Client
Confidential
Services
Master Planning
Concept Design
Programming and Capacity
Research, Strategy, and Positioning
Under/With*
Work performed under IRMS
Value
Confidential
Size
1 Themed Zone
Year
2015
Key Team**
David Parkin, Darius Cheong, Su-Fei Sakamoto
Copyright
DreamWorks Animation

* Some work shown may be from a team member's prior experience at companies/firms indicated.
** We would love to list everyone. Physics, time and space prevent it. Contact us and we will add you if we can.

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