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Characters are celebrities.

Characters created Instagram moments and build emotional brand loyalty

An important element of every destination is the mascots who greet guests. They perform an important function in connecting to the guests' hearts, building loyalty, and infusing an element of "celebrity" into the venue's DNA, if done properly.

Kevin and Team have created countless characters for a variety of clients in a variety of styles, leaning toward the more current, trendy, outside the box styles versus traditional "Disney" style characters, in order to differentiate.

Ocean themed characters by Darius Cheong

Characters based on local fruits (mostly) by Darius Cheong

Asian themed characters by Darius Cheong

Character Designs

Creating characters to connect to consumers' hearts and Instagram feeds, building brand loyalty.

FACTS & FIGURES

Type

Indoor Theme Park

Resort Destinations

Theme Park

Location

Multiple Locations

Client

Multiple Clients

Services

Character Design

Under/With*

Services performed under IRMS

Value

n/a

Size

n/a

Year

n/a

Key Team**

Xinru Zou, Darius Cheong, Angel Chin

Copyright

Designs copyright by IRMS

* Some work shown may be from a team member's prior experience at companies/firms indicated.
** We would love to list everyone. Physics, time and space prevent it. Contact us and we will add you if we can.