"Batman: The Ride," a B&M suspended roller coaster, kick-started Six Flags Magic Mountain's drive to be the #1 roller coaster theme park in the world. This compact-yet-intense coaster was conceived as a flying bat to tie-in with the Time-Warner Batman brand, and continues to be a guest favorite, set in and among the "Gotham City Backlot" themed zone.
In support of the addition of "Batman: The Ride," an entire area of Six Flags Magic Mountain was reimagined as "Gotham City Backlot." Existing rides were re-themed to tie-in with the Gotham City theme, restaurants were re-purposed, retail facilities added to support strong merchandise demand. Undeterred by the 1994 Northridge earthquake, the zone opened on schedule.