"Batman: The Ride," a B&M suspended roller coaster, kick-started Six Flags Magic Mountain's drive to be the #1 roller coaster theme park in the world. This compact-yet-intense coaster was conceived as a flying bat to tie-in with the Time-Warner Batman brand, and continues to be a guest favorite, set in and among the "Gotham City Backlot" themed zone.
In support of the addition of "Batman: The Ride," an entire area of Six Flags Magic Mountain was reimagined as "Gotham City Backlot." Existing rides were re-themed to tie-in with the Gotham City theme, restaurants were re-purposed, retail facilities added to support strong merchandise demand. Undeterred by the 1994 Northridge earthquake, the zone opened on schedule.
We are passionate about entertainment design. After all, bringing happiness and joy to millions of people a year is serious business.