Developed for children under eight, Kevin and team worked with international play experts, consumer focus groups, and hand-in-hand with the USJCo marketing, Sesame Street, Peanuts, and Hello Kitty organizations to craft a fully-branded, hands-on adventure especially for this under-served demographic. Bright colors, large scale elements, and tradition-breaking individual play activities helped Universal Wonderland to increase USJ's attendance by an amazing 25%!
As Kevin and Team were on the original Universal Studios Japan design team, they were honored to support the park's continuing evolution and on-going growth.
We are passionate about entertainment design. After all, bringing happiness and joy to millions of people a year is serious business.