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Hello Revenue.

Re-assesing existing facility uses to broaden appeal and increase revenue

Kevin and Team supports operating theme parks by adjusting the retail content to improve revenue. The Hello Kitty Boutique was introduced to Universal Studios Singapore in conjunction with Sanrio and Universal Creative to bring more Asia-centric characters to the park.

Located on Hollywood Boulevard, the boutique features photo op statues of Hello Kitty to invite guests into the store, and cute touches worthy of the world-famous Kitty throughout the interior.

Hello Kitty Retail Store

To welcome the world famous cat to Universal Studios Singapore, Kevin and Team created a Hello Kitty-themed retail environment in cooperation with Sanrio and Universal Creative.

FACTS & FIGURES

Type

Themed / Branded Retail

Location

Singapore

Client

Resorts World Sentosa

Services

Concept Design

Schematic Design

Art Direction On Site

Under/With*

Services performed under IRMS

Value

Overall budget range of SGD $400,000 - $500,000

Size

120 sqm

Year

mid 2017

Key Team**

Su-Fei Sakamoto, Melia Siem

Copyright

Designs protected by Copyright of the respective copyright holder

* Some work shown may be from a team member's prior experience at companies/firms indicated.
** We would love to list everyone. Physics, time and space prevent it. Contact us and we will add you if we can.