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Re-position & Revitalize.

Adding big brands doubled attendance and increased revenue

Working closely with both Beto Carrero World and DreamWorks Animation, Kevin and Team re-imagined an existing land, to infuse it with the Madagascar DNA, reviving the zone and doubling annual attendance to the park with the introduction of DreamWorks' characters.

Madagascar Themed Zone

Adding characters and renovating existing zones is a proven way of increasing attendance and revenue, which is exactly what we did for Beto Carrero World!

FACTS & FIGURES

Type

Theme Park Renovation

Attraction / Ride

Themed / Branded Retail

Location

Santa Caterina, Brazil

Client

Beto Carrero World

Services

Master Planning

Concept Design

Schematic Design

Interior Design

Sign Design & Environmental Graphics

Under/With*

Work performed under KB Creative Advisors

Value

Confidential

Size

1 themed zone

Year

2012

Key Team**

Su-Fei Sakamoto, Xinru Zou, Sara Chong, Septonius Yap, Manny Simbahan, Patrick Deo, Dawn Barber, Paul Elliott, Shifty Yamashima, Yoshi Maruyama, Hugo Loth, Victor Loth

Copyright

DreamWorks Animation

* Some work shown may be from a team member's prior experience at companies/firms indicated.
** We would love to list everyone. Physics, time and space prevent it. Contact us and we will add you if we can.