Minion Mayhem landed at Universal Studios Singapore with the introduction of walk-around characters and this Minion-dedicated retail experience.
Working with Resorts World Sentosa and Universal Creative, Kevin and team developed a the retail concept to re-brand an existing store to improve sales volume, using the characters--both indoors and out. Due to popularity, we doubled the size of the store a year later.
We are passionate about entertainment design. After all, bringing happiness and joy to millions of people a year is serious business.