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Character infusion for increased sales.

On-going retail re-invention to stay relevant

Minion Mayhem landed at Universal Studios Singapore with the introduction of walk-around characters and this Minion-dedicated retail experience.

Minion Mart interior

Working with Resorts World Sentosa and Universal Creative, Kevin and team developed a the retail concept to re-brand an existing store to improve sales volume, using the characters--both indoors and out. Due to popularity, we doubled the size of the store a year later.

Minion Mart Themed Retail

Character-themed retail experience to introduce the Minion characters to Universal Studios Singapore.

FACTS & FIGURES
Type
Themed / Branded Retail
Location
Singapore
Client
Resorts World Sentosa
Services
Concept Design
Interior Design
Art Direction On Site
Under/With*
Services performed under IRMS
Value
Confidential
Size
225 sqm
Year
2014-2015
Key Team**
Melia Siem, Ken Yashiro
Copyright
Designs copyright Universal Studios

* Some work shown may be from a team member's prior experience at companies/firms indicated.
** We would love to list everyone. Physics, time and space prevent it. Contact us and we will add you if we can.

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