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Increasing revenue generation.

Re-positioning existing stores to broaden appeal

Working with Resorts World Sentosa and Universal Creative, Kevin and team developed a new retail concept to allow for the introduction of the latest Universal movies, as well as a wider array of merchandise than previously presented.

To draw in customers, an "attractor" is used at the exterior as a photo op for guests.

Celebrating 1940's Hollywood "Golden Age," the new retail space features a theatrical proscenium where guests experience their very own 'Oscar Moment' striking a pose with the glittering gold statues. Enveloped under a simulated twinkling night sky, the iconic Hollywood Hills sign, and richly detailed classical art deco motifs combine to create an immersive and elegant, glamorous retail experience.

Silver Screen Themed Retail

To increase cross-promotional opportunities with Universal Studios, Kevin and Team redesigned an existing store facilitate merchandise sales from recent movie releases. Themed to the glamor of old Hollywood, the store rekindles the sparkle of Hollywood's golden age!

FACTS & FIGURES

Type

Themed / Branded Retail

Location

Singapore

Client

Resorts World Sentosa

Services

Concept Design

Schematic Design

Sign Design & Environmental Graphics

Art Direction On Site

Under/With*

Services performed under IRMS

Value

Over SGD $500,000

Size

120 square meters

Year

2016

Key Team**

Melia Siem, Ken Yashiro

Copyright

Designs copyright Universal Studios

* Some work shown may be from a team member's prior experience at companies/firms indicated.
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