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Universal comes to Southeast Asia.

Full service theme park design

Kevin and Team members worked directly for Genting Singapore as the Executive Designers in charge of the creative design of Universal Studios Singapore. Kevin's team members provided master plan refinement, facility planning and design, facade, area development, environmental graphics, attraction, costume/uniform, and interior design, as well as on-site art direction. Consisting of 24 shows, rides and attractions, 25 stores and restaurants, Universal Studios Singapore was designed and built in less than three years, opening to rave reviews from theme-park insiders.

The theme park is a key part of Genting's US $4.4 billion "integrated resort' on Singapore's Sentosa Island. After initial park opening in 2010, Kevin and team team members continue to provide services to Genting Singapore through designs for additional attractions, events, graphics, and ongoing vision development.

Universal Studios is famous for their filming "backlot" at their studios in Hollywood. In Singapore, the New York section of the backlot has been re-created in exacting detail to create the atmosphere of old New York.

New York backlot street at night.
Replica of of the New York City Public Library.

Universal Studios Singapore

A 19 Ha, movie-based outdoor theme park consisting of 24 shows, rides and attractions, 25 stores and restaurants, designed and built in an unprecedented three years.

Theme Park
Programming and Capacity
Master Planning
Concept Design
Schematic Design
Sign Design & Environmental Graphics
Costume & Uniform Design
Art Direction On Site
Owner's Representation
Services performed under KB Creative Advisors
Over USD $1.2b
19 hectare, 24 attractions
Key Team**
Steve Ryan, Steve Beyer, Catherynne Jean, Michael Earl, Raina Ross, Su-Fei Sakamoto, Laura Filion, Mike Fish, Michael Doqui, Michael Rizzo, Kirk Axtell Jr., Chris Merritt, Scott Zuber, Robert Rowe, Daniel Saks, Loui Sagastume, Rick Hinton, and many more
Designs copyright Universal Studios

* Some work shown may be from a team member's prior experience at companies/firms indicated.
** We would love to list everyone. Physics, time and space prevent it. Contact us and we will add you if we can.

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We are passionate about entertainment design. After all, bringing happiness and joy to millions of people a year is serious business.