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Backtalking mule.

Live-animated, interactive, talking donkey show.

Far Far Away is home to Donkey: LIVE, a real-time, animated, interactive Donkey show featuring Shrek's friend. In addition to Donkey, the zone hosts Shrek 4D, Enchanted Airways, restaurants and retail, set in a humorous spoof of the medieval village seen in DreamWorks' Shrek movies.

Romeo Drive, the medieval spoof of Beverly Hills' Rodeo Drive, featuring spoofs of modern day luxury brands

Final "Donkey: Live" concept art as realized

Innovative for 2010, a single exit store serves two attractions, and the store itself has its own ride as well as a magic potions drink kiosk. An example of how to maximize functions in a tight site.

Donkey: Live & Far Far Away

Real-time animated, interactive show featuring Donkey from the Shrek films, set amid the medieval village of Far Far Away.

FACTS & FIGURES

Type

Attraction / Ride

Theme Park

Location

Singapore

Client

Universal Studios, Genting Singapore

Services

Concept Design

Schematic Design

Owner's Representation

Art Direction On Site

Under/With*

Services performed under KB Creative Advisors

Value

Confidential

Size

4 attractions, 1 zone

Year

2010

Key Team**

Steve Ryan, Catherine Jean, Chris Merritt, Tony Oliver, Rick Hinton

Copyright

Designs copyright DreamWorks Animation

* Some work shown may be from a team member's prior experience at companies/firms indicated.
** We would love to list everyone. Physics, time and space prevent it. Contact us and we will add you if we can.